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Do You Want To Make Lots Of Money When You Flip Your San Diego Foreclosures and REO's?
That's an obvious question we all do! So what is the trick? So much time and money is spent on systems updates, roofs, and structural issues, that many times there's nothing left for what really makes the sale: what your potential buyers see. And more importantly, what they fall in love with when they buy your San Diego foreclosures and REO's..

People don't walk into your San Diego foreclosures and REO's and say, Wow, they have all new electric. Let's buy. That's just a core expectation. The trick to selling houses fast is to seduce your customers to fall in love when they walk through. It has to feel like a home to them.

• Ask a professional to help choose colors

• Choose complimentary colors throughout the home

• Check out the current design trends

The two most inexpensive yet surefire ways we have found to create this atmosphere is through color and through decorating.

A tastefully decorated house really stands out from the others. New house builders learned this a long time ago. Why do you suppose they hire interior decorators? But they have the advantage of creating one masterpiece to sell many. Rehabbers don't have that luxury. But we discovered that a house can be staged to feel like a lived in home. Staging is the art of artistically placing decor items around the house. Perhaps a colorful place setting on the kitchen counter along with open coffee beans for aroma, and an open recipe book turned to a colorful picture. Bathrooms dressed up with beautiful towels, sweet smelling soaps, and window treatments as shower curtains. Finally, fireplace mantels decorated as if the family was already living there.

But even staging doesn't create the ambience you need. It is the warmth that comes from color. You may have heard to use a white-on-white color scheme to remain neutral and not turn anyone off. The truth is no one is turned ON either. Buyers arent attracted to all white houses. At best, theres no emotion. With the use of contemporary designer colors, however, these same people fall in love with the home. Thats the emotion that sells. When they love, they buy. And they fall in love with houses that are brought to life with full color.

Since we have no talent for color selection, and didn't want to have our visitors running and screaming from the house, we decided to hire a local decorator to select our colors. What a brilliant idea, because the real estate agents always tell us that the buyers bought the house because they fell in love with the look and feel inside.

Best of fun, happiness and success!

 

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